NJ Tendonitis

Why Website Words Seem Familiar

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The Common Denominator of Chiropractic Searching

If you do much online research on chiropractic care, you are bound to see an amazing amount of repetition on practitioners’ websites. We’re talking word-for-word by the hundreds, and though this might be technically defined as plagiarism, nobody seems to complain too much.

That is because much of the purloined parlance is within the industry, so to speak. Quoting information that educates the public on the advantages of chiropractic care and mainstream studies that cite its many advantages, seems to be shared material for chiropractic practices all over the country. Plus it is proven and factual.

Aside from informational pages on these websites, you’ll also see this wholesale misappropriation of wordage in blogs on sites promoting everything from nutrition to acupuncture. Bloggers should know better, since they are usually professional writers and copywriters, but, then again, why not repeat someone else’s writing if you can’t state it any better?

Look at it this way. If it was your writing showing up on websites all over the country, you might actually feel complimented because so many people in the field preferred your words over their own.

WhiplashChiropractors are not alone. This seems to be particularly pervasive in the healing arts, including medical doctors, dentists and even healthcare financial advisors. Their websites are replete with hundreds of words lifted from elsewhere, and it is almost impossible to trace their origin.  

We’ve found numerous websites that are sharing writing without attribution, but we doubt anyone is going to mind all that much, because what’s good for one is apparently good for all— as long as the author doesn’t complain.

Take, for example, the following 65 words (part of several hundred but we don’t need to devote that many words to make the point):

In the United States, chiropractic is often considered a complementary health approach. According to the 2007 National Health Interview Survey (NHIS), which included a comprehensive survey of the use of complementary health approaches by Americans, about 8 percent of adults (more than 18 million) and nearly 3 percent of children (more than 2 million) had received chiropractic or osteopathic manipulation in the past 12 months…

Even though this survey is pretty much outdated more than a decade later, we found the above passage unchanged on 54 different sites all over the country and once in the UK. Most were chiropractic sites, but it was also on sites promoting pain therapy, yoga, cancer treatment, Chinese martial arts, holistic nursing, massage therapy, a suburban newspaper and even Wikipedia (the subject was therapeutic touch).

 

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